Автор: Pincas Stephane, Loiseau Marc

Описание
The history of western advertising dates back at least the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France. In 1786, William Tayler offered his services as "Agent to the Country's Printers, Booksellers, etc," but the term "advertising agency" originated in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, this marks the beginning of a creative industry that has radically transformed our culture and language.


ISBN: 978-3-8365-0212-2
Ссылка: https://love-magus.ru/book/138223.html
Категория: Культура и искусство на английском языке
Книга 2009 года

Цена: 2518.00 руб.